Strategy
We clarified the summit’s core audience and shaped the communication around the opportunities they cared about: practical knowledge, mentorship, industry access, entrepreneurship, and meaningful agriculture careers.
Case study · Nava Nirman Foundation
The Farmist Summit 2026
Turning an ambitious agriculture career summit into a focused story for the people it was created to serve.
- Strategy
- Distribution
- Audience positioning
- Client
- Nava Nirman Foundation
- Event
- The Farmist Summit 2026
- Date
- 30 August 2026
- Location
- VJIM, Hyderabad
The challenge
Reach the right audience with a message that felt immediately relevant.
The summit was created for agriculture students, graduates, and aspiring agri professionals looking for clearer career direction. The challenge was to translate a broad event proposition into a focused reason for this core audience to pay attention and participate.
Our response01 02
Distribution
We built distribution around relevance rather than broad reach, helping the summit’s story travel to the students, graduates, and future agriculture leaders it was designed for.
The outcome
A focused campaign that reached the summit’s core audience and helped make the event a success.
By connecting a clear audience strategy with purposeful distribution, Scale One Lab helped Nava Nirman Foundation put the event in front of the people most likely to benefit from it—without diluting the message.
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